Styling

Offers the ability to enhance your Rolex to differentiate yours from the rest. Pair one or more of our favorite 5 colors on your Rolex while maintaining an OEM like fit and feel.

Functionality

Through months of product testing, we are able to offer a product that works seamlessly with Rolex's patented "Glidelock" extension and non “Glidelock” clasps while maintaining the ability to be customizable in size to suit your wrist.

Wearability

Through extensive samplings, we were able to find an extremely soft rubberized material making all Benji straps exceptionally comfortable on your wrist.

Style Your Watch